The basic idea
When a company wants to grow, it can sell pieces of itself — called shares — to the public. People who buy those shares become part-owners of the company. After that, buyers and sellers trade those shares with one another on the exchange, and the price moves up and down depending on how many people want to buy versus sell.You buy through a broker
You open an account and place an order. Chuuma is a digital broker — it carries your order to the LuSE from your phone or by USSD.
You don’t trade on the exchange directly
You buy and sell through a broker. Think of it this way: the LuSE is the marketplace, your CSD account is your personal shelf of shares, and Chuuma is the trusted shopkeeper who carries your orders to the market.Where Chuuma fits
Learn more about the LuSE and Chuuma’s role as your broker.
Education only — not financial advice. Investments carry risk; the value of investments can go down as well as up.